There’s a unique kind of disappointment reserved for supermarket flowers. You buy a bunch of tulips or lilies, full of promise. You get them home, stick them in a vase, and they look… fine. For about 48 hours. Then the stems get soggy, the heads droop, and the whole affair is over before it really began. On the other end, a proper florist bouquet is a beautiful, expensive treat reserved for big occasions.
But what about the simple, consistent joy of just having glorious flowers in your home? This is the exact spot Freddie’s Flowers aims to fill. It’s not a one-off florist; it’s a flower subscription service.1 But unlike a simple veg box, this one comes with a creative twist. I had to find out if it was a weekly delight or just a recurring chore.
How the Freddie’s Flowers Subscription Works
- The Main Subscription: You get one box of seasonal, fresh-from-the-grower flowers delivered weekly or fortnightly (you choose).
- The DIY Aspect: The flowers arrive “in-bud” and unarranged, with a charming, step-by-step guide on how to trim and arrange them like a pro.2
- The ‘Skip’ Button: This is the key. An online calendar lets you see upcoming boxes and easily skip any delivery, so you’re never locked in or wasting money.3
- The Quality & Longevity: Because they arrive in-bud and super fresh, they last significantly longer than shop-bought flowers.4 We’re talking 10-14 days, easily.
Check out the current flower selection at Freddie’s Flowers
What It’s Like to Get Your First Freddie’s Box
My first delivery arrived in a tall, sturdy, brown cardboard box. The branding is friendly and enthusiastic. Inside, the flowers were carefully wrapped in paper, sectioned off by more cardboard, and looked… a little sleepy. This is the first and most important lesson of Freddie’s Flowers: “in-bud” is not a marketing gimmick. It’s the whole point.
You won’t get a fully bloomed, “ready-for-Instagram” bouquet. You get potential. The lilies are tightly shut, the roses are closed, and the snapdragons are just starting to show their colour. This is because they haven’t spent a week sitting in a warehouse or a supermarket bucket. They’ve come almost straight from the grower.
Alongside the flowers is the all-important guide. It’s an A4 sheet of paper with a note from Freddie (the founder) and a beautifully illustrated, step-by-step tutorial. It tells you which stems to cut, how long to cut them, and the exact order to put them in the vase.
You Don’t Need to Be a Pro Florist
This brings us to the “work” part. Yes, you have to arrange them yourself. My first reaction was a slight sigh. I just wanted pretty flowers, not a new hobby. But I grabbed my scissors (they recommend secateurs, which is a good idea) and started following the guide.
The process was surprisingly mindful. The guide’s voice is charming and unpretentious. “Find your hero stems,” it’ll say, or “add your fluffy foliage here.” You trim the stems, fill the vase, and start building the arrangement, step-by-step. It took about 15 minutes.
And the result? It looked… really good. Far better than my usual “shove them all in a vase and hope” technique. It’s a bit like a recipe box, you’re still doing the cooking, but you’re guaranteed a good result because the ingredients are perfect and the instructions are clear. The process of learning to arrange flowers yourself turned out to be a genuine pleasure, not a chore.
The Longevity Test: Does “In-Bud” Really Mean “Longer-Lasting”?
This is the part that really tests the value.
- Day 1: My arrangement looked promising, but still a bit green and sleepy.
- Day 3: Things started to happen. The first lilies popped open, the roses started to unfurl, and the whole arrangement began to fill out.
- Day 7: The arrangement was in its absolute prime. It was glorious, fragrant, and filled the room. It looked like a bouquet twice the price.
- Day 12: It was still going strong. Some of the more delicate foliage was starting to fade, but the main flowers were vibrant.
The supermarket bunch would have been in the bin a week ago. This is the true benefit of the Freddie’s model. You’re not paying for the three days a flower looks good in a shop; you’re paying for the full two weeks of its life, which you get to watch unfold in your own home.
The Subscription (No, It’s Not a Trap)
“Subscription” is a scary word for a lot of us. It brings up images of hidden fees and impossible-to-cancel gym memberships. This is where Freddie’s Flowers shows its real smarts. The service is built around an online calendar.
When you sign up, you choose your frequency (weekly or fortnightly).5 Then, you get access to your delivery calendar. It shows you what arrangement is planned for the next several weeks. If you don’t like the look of next week’s box, are going on holiday, or just want to save some money, you just… click “Skip.”
That’s it. There’s no penalty, no fee. You can skip as many boxes as you want, whenever you want. This completely removes the subscription anxiety. You are in total control of the schedule. Cancelling entirely is just as simple, with no hoops to jump through.
Who Is Freddie’s Flowers For?
After a few boxes, I was completely sold. This service isn’t for everyone. It’s not for the person who needs to send an emergency “I’m sorry” bouquet right this second. It’s not for the person who wants a perfectly pre-arranged bouquet with zero effort.
Freddie’s Flowers is for the person who truly loves the habit of having fresh flowers at home. It’s for the person who enjoys a small, 15-minute creative ritual that brightens up the whole week. The value is exceptional, not just for the quality and longevity of the flowers, but for the whole experience.
It’s a small, recurring moment of joy you give to yourself. It turns your kitchen table into a florist’s bench and makes your home feel more thoughtful and alive. If you’re looking to upgrade your home environment, this is a fantastic place to start.
You can check out all the details at Freddie’s Flowers here.